RainMaker Brands
BUSINESS VALUATION

What's Your Business Worth?

Get a rapid, data-driven estimate of your company’s enterprise value using current market multiples and financial adjustments.

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Estimated Enterprise Value
$700,000 $950,000

Valuation Multiples

Industry Base3.00x
Risk Adjustments0.30x
Adjusted Multiple3.30x

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METHODOLOGY

How Business Valuations Work.

Business valuations in the lower-middle market rely heavily on cash flow multiples. Depending on your revenue tier, your business will typically be valued on either Seller's Discretionary Earnings (SDE) or EBITDA.

SDE accounts for the total financial benefit a single owner-operator derives from the business. We apply industry-specific multiples against this baseline, then apply discounts or premiums based on operational factors such as owner dependency, growth trends, and market durability.

SDE Method

Used for businesses under $5M in revenue. It adds the owner's salary, benefits, and one-time expenses back into the net income.

Multiple Factors

Multiples are not static. A recurring revenue model commands a higher multiple than a project-based business in the same exact industry.

Market Conditions

Interest rates, buyer demand, and macroeconomic trends dictate how aggressively buyers are willing to leverage debt, affecting your multiple.

VALUATION DRIVERS

Factors That Affect Business Value.

Revenue & Profit Trends

Consistent historical growth lowers risk for buyers, directly increasing the premium they will pay above standard industry multiples.

Owner Dependency

If the business relies entirely on the owner's personal relationships, buyers will heavily discount the valuation due to transition risk.

Customer Concentration

A single client accounting for more than 20% of your revenue exposes buyers to massive downside, driving valuations downward.

Industry & Market

Growing industries command higher multiples, while declining industries or those with low barriers to entry face steeper multiple discounts.

Growth Potential

Documented, actionable avenues for immediate expansion (such as unpenetrated local markets) allow sellers to argue for a future-value premium.

Operational Systems

Standard Operating Procedures (SOPs) and robust infrastructure enable a new buyer to take over seamlessly, significantly boosting your multiple.

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FREQUENTLY ASKED

Valuation Questions.